Description

Jason Gan – Facebook Advertising Fundamentals

Do you know what is limiting your organic reach? What’s the difference between Facebook advertising and conventional advertising? How do you determine if your Facebook ads campaign is effective? Should I opt for daily budget or lifetime budget?

Hi, this is Jason. I’ve worked with over 200 brands as a Facebook ads strategist since 2010 and trained over 3,000 individuals about effective Facebook advertising. What I can summarize from my journey is that, many Facebook advertisers stop advancing because of the unknown unknown. Misunderstanding the fundamentals leads to misuse of tools, features which in turn, leads to a failed campaign. Yet you have no idea what’s wrong.

I know it can be overwhelming looking for answers on your own, which is the reason why I put together this class to help you understand the important fundamentals of Facebook advertising to help you START RIGHT.

Course Curriculum

Why should we advertise on Facebook? (1:56)

What is Organic Reach? (1:46)

What is Facebook News Feed Algorithm? (1:27)

Push and Pull Digital Advertising (1:34)

Facebook Advertising VS Conventional Advertising (1:17)

Facebook Advertising is People-based Advertising (1:13)

Audience Targeting Misconceptions (2:55)

Facebook Advertising Objectives Misconceptions (2:56)

Split-testing Misconceptions (1:48)

Optimization Misconceptions (1:55)

How Facebook charge advertisers? (1:06)

Understanding Facebook Advertising Objectives (1:21)

Facebook Ads Posts are mostly Dark Posts (1:26)

How to identify a Facebook advertisement? (0:59)

Differences between Facebook Ads and Instagram Ads (1:15)

3 Goals of Facebook Advertising (2:32)

Core Audience (1:07)

Custom Audiences (1:23)

Lookalike Audiences (1:55)

Reach, Impressions & Frequency (1:15)

Cost Per Result VS Cost Per 1,000 Impressions (CPM) (1:22)

Getting ed with Facebook Ads Manager (0:43)

Creating Facebook Ads Account (1:40)

Quick Creation Option (2:45)

Navigate Split Test and Campaign Budget Optimization (3:44)

Getting ed with Ad Set (3:57)

Navigate Sub-objectives, Dynamic Creative and Offer (3:48)

Introduction to Audience Targeting (2:04)

Location Targeting – Part 1 (3:40)

Location Targeting – Part 2 (2:53)

Age, Gender & Language Targeting (4:03)

Realistic Detailed Targeting (4:32)

Narrowed-Detailed Targeting Technique (3:39)

Connection Targeting (3:20)

Getting ed with Facebook Ads Placements (1:22)

Facebook Ads Placement – Feeds (0:58)

Facebook Ads Placement – Instant Articles (2:01)

Facebook Ads Placement – Other Facebook ad placement options (3:21)

Facebook Ads Placement – Instagram (3:38)

Facebook Ads Placement – Audience Network (2:17)

Facebook Ads Placement – Messenger (2:23)

Facebook Ads Placement – Other Settings (2:53)

Budget & Schedule – Daily VS Lifetime (2:47)

Budget & Schedule – Budget Optimization options (1:36)

Budget & Schedule – Bid Strategy (2:14)

Budget & Schedule – Other settings (2:22)

Use existing post as advertisement + Link Instagram account (1:56)

Single Image Ad Format (3:21)

Ad Format – Single video (3:29)

Ad Format – Carousel (2:57)

Ad Format – Instant Experience (5:11)

Creating Facebook Lead Form (6:59)

Messenger Setup (5:18)

Getting ed with Facebook Pixel (0:35)

Facebook Pixel for Tracking (0:47)

Facebook Pixel for Measuring (1:08)

Facebook Pixel for Optimization (1:02)