Description
Dara Denney – Performance Creative Master Course
Welcome to the Course Introduction!
A personal message from Dara
Tips for Maximizing Your Learning Experience
Unlocking Creative Strategy Insights
Understanding the Critical Role of Creative Strategy Research
Mastering Reputation Analysis Techniques
Harnessing the Power of Customer Testimonials
Discovering the Potent Impact of Golden Nugget Reviews on Creativity
Effective Analysis of Competitor Creative Strategies
Leveraging Past Performance Analysis for Future Success
Crafting Compelling Presentations for Creative Strategy Research
Transformative Creative Formats
Navigating This Section + Notion Guide
Top 10 Creative Formats for Initial Testing
Proven User-Generated Content Strategies for Conversion
Strategies Tailored for Service Businesses, B2B, and Information Products
Delving into Consumer Psychology and Persuasive Messaging
A Deep Dive into Human Desires and Their Influence
Scalable Advertising Strategies for Ambitious Creative Campaigns
Unlocking the Power of Conversion-Oriented Copywriting
Essential Tools for Creative Strategy Success
Insights into the Tools Used by Creative Strategists Every Day
Building and Nurturing an In-House User-Generated Content Team
Crafting Winning UGC Briefs and Engaging UGC Creators
Navigating the Creative Project Workflow
An In-Depth Look at the Creative Process
Utilizing Trello as Your Project Management Hub
Tracking Your Creative Pipeline with a Creative Roadmap
Ensuring Quality Assurance for Your Creatives
Effective Testing Strategies for Your Creative Assets
Establishing Naming Conventions for Organizational Clarity
Creating a Comprehensive Creative Testing Framework
Advanced Methods for Creative Analysis
Exploring My Creative Analytics Cheatsheet
Key Metrics and Attribution Software Insights
Essential Reports for Effective Creative Management
Conducting Productive Creative Retrospectives with Your Team (Includes Slide Deck!)
Introduction: Welcome!
- A personal note from Dara
- How to get the most out of this course…
Creative Strategy Research
- Why is creative strategy research SO important?
- How to Conduct a Reputation Analysis
- How to Mine Customer Testimonials
- Golden Nugget Reviews: The Secret Sauce to Creative
- How to Analyze Your Competitors’ Creative THE RIGHT WAY
- How to Quickly Analyze Past Performance
- How to Present Your Creative Strategy Research to Your Team
Creative Formats That Convert
- How to Use This Section + Notion Guide
- The 10 Creative Formats to Test First
- 10 UGC Strategies That Convert
- 15 Creatives for Service Businesses, B2B, and Info Products
Consumer Psychology and Messaging That Converts
- Overview
- The 16 Human Desires
- Advertising Strategies That Scale (How to Take Big Swings with Your Creatives)
- Copywriting That Converts: Primary Text
The Creative Strategist Toolkit
- The Tools I Use Everyday as a Creative Strategist
How to Build an In-House UGC Team
- Overview
- How to Write a UGC Brief that Results in Winning Creative
- How to Source UGC Creators
- How to Build an In-House UGC Team
The Creative Project Workflow
- An Overview of The Creative Process
- How I Use Trello as My Project Management Tool
- The Creative Roadmap: How to Track Your Creative Pipeline
- How to QA Your Creatives
How to Test Your Creatives
- Naming Conventions (Surprisingly important!)
- How to Make a Creative Testing Framework
- How to Test Creatives (TWO DIFFERENT METHODS!!)
How to Analyze Creatives (Advanced)
- Overview: My Creative Analytics Cheatsheet
- The Key Metrics You Need to Track (and my take on attribution softwares)
- The Reports You Need to Be Running Weekly, Monthly, Quarterly
- How to Lead a Creative Retro with Your Team (Slide deck!)
Proof Content
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