Description
George Kao – Enlightened Online Marketing
What You’ll Discover in These 12 Weeks
Course sessions are on Wednesdays at 5:00pm Pacific.
In this 12-week transformational program, George will guide you through the fundamental skills and competencies that you’ll need to successfully discover what marketing activities energize you and make you come alive while creating an effective plan of action to grow your ideal tribe online.
Each weekly, LIVE training session will build harmoniously upon the next, so that you’ll develop a complete, holistic understanding of the best practices, tools and principles you’ll need to sustain your marketing activities in ways that you never thought you’d love and may surprise you.
3 Q&A and Coaching Sessions with George
In addition to 9 regular class sessions, George has added 3 special Q&A and coaching sessions to support you in working more deeply with the class materials. These dynamic and interactive sessions will be a great opportunity to gain additional insights on George’s brilliant teachings, plus get your own marketing questions answered from this masterful teacher.
Module 1: Making Your Message Visible: Content, Distribution & Partnering (November 18)
During this session, you’ll gain clarity about the 3 keys to get your message and content visible online. Once you learn these key strategies, you will be able to effectively evaluate your plans and focus on the content marketing strategies that are most aligned with your purpose.
In this module, you’ll:
- Explore the 3 key aspects of successfully spreading your message online
- Understand how to make content more engaging to your ideal audience
- Learn the various ways you could distribute your message
- Identify your natural partners for spreading your content beyond your own network
Session 1.5 Coaching and Q&A (December 9)
Building on the teachings in module 1, George will go deeper with the material through discussion, experiential exercises and live coaching. Bring your marketing questions and challenges.
Module 2: Optimizing Your Website
(Your Online Home) (December 16)
Your website is the headquarters of your online presence. It’s what people tend to look for first when they are considering your services or products, or to invite you to speak. Most business owners either spend way too much money to make a website that is hard to update, or they create something quickly without thoughts about optimizing it.
In this module, you’ll:
- Explore 3 stages of creating & optimizing your website, to resonate with your ideal audience
- Discover how to conduct a ‘Website User Interview’ — to understand how your audience really engages with your website
- Learn how to easily create a great looking website, costing only $100 – $500
- Utilize free tools to help optimize your website’s ranking on search engines, like Google
Module 3: Easily Creating Videos to Engage Your Tribe (December 30)
Thanks to the rapid growth of bandwidth, the online world is moving increasingly towards video. If you want to build trust and engagement with your audience, video is highly recommended. In this session, you will practice and break through to creating video simply and resonantly.
In this module, you’ll:
- Understand the power and practice of “chunking down” your content
- Learn the 3 basic styles of video (Selfie, Screencast, Interview)
- Utilize the principle of “Quality follows Quantity” — creating a rhythm of practice
Module 4: Diamonds In Your Backyard: Connecting with Your Existing Tribe (January 6)
Whether you know it or not, you have spent a lifetime cultivating a network of people. Every single one of your contacts is influential to some other circle of people. In this session, you will begin to clarify those whom you already know could be the perfect referral sources, or connections to groups of prospective clients for you.
In this module, you’ll:
- Get clear about the most influential people for your business and learn ways to connect with them
- Create a simple plan to keep in touch with your warm contacts
- Discover ways for authentically approaching your network for referrals when it comes time to enroll new clients
Module 5: Teleclasses & Webinars: Establishing Credibility Through Online Speaking (January 13)
Chances are good that you’ve attended a teleclass or webinar that has been transformational for you. Perhaps as a result, you purchased someone’s product or service. Or you learned something important and came to trust the speaker more. In this session, you will learn how to deliver an effective webinar or teleclass.
In this module, you’ll:
- Explore the current tech tools for doing webinars and determine which ones are best for you
- Learn the parts of a transformational talk and understand how to deliver an effective online speech
- Understand the common pitfalls to creating successful webinars and teleclasses and discover how to avoid them
Session 5.5 Coaching and Q&A (January 20)
Building on the teaching in modules 2-5, George will go deeper with the material through discussion, experiential exercises and live coaching. Bring your marketing questions and challenges.
Module 6: Client Delight & Word of Mouth: Authentic Marketing Arises from Delightful Service (January 27)
The most authentic way to market yourself is when your clients do it for you. Word of mouth happens when your services are so helpful for people, and the engagement with your business so delightful, that they cannot help but talk about you to others who could benefit from what you do. In this session we will explore the mindset to help you improve your services continuously, so that you reach the holy grail of marketing: consistent referrals through word-of-mouth.
In this module, you’ll:
- Explore the crucial mindset of client touch points and learn how to speak to directly to them
- Utilize simple ways to keep improving your client sessions
- Discover ways to maintain relationships with your previous clients to inspire word-of-mouth referrals
Module 7: Using Facebook & LinkedIn to Grow Your Ideal Audience (February 3)
Of the many social media networks, Facebook and LinkedIn are the ones considered to be nearly “requirements” for one’s online presence. In this session you’ll learn the most important ways to use Facebook and LinkedIn for online presence-building and marketing.
In this module, you’ll:
- Understand the different ways that Facebook Pages, Profiles, Groups and Events help you build your tribe
- Discover ways to optimizing your Facebook presence
- Learn the most efficient actions to take on Facebook for your marketing and relationship building
- Learn how to optimize your LinkedIn profile
- Explore the most efficient and effective ways to use LinkedIn for marketing and relationship building
Module 8: Growing Your Blog Audience & Email Newsletter Subscribers (Your “List”) (February 10)
Your blog is the most active part of your website, and what prospective clients and referral sources will look at to see your latest ideas. Your email newsletter (“your email list”) is how you can most reliably contact your fans and prospective clients, because everybody has to check email. In this module we will look at the ways to optimize these two channels.
In this module, you’ll:
- Discover diverse ways of creating content naturally
- Explore your ideal blogging stages and publishing rhythm
- Learn the keys to optimizing your blog readership
- Understand how to improve the engagement of your email newsletters
Module 9: Going Beyond Constant Enrollment: Your Visibility Plan & Launch Calendar (February 17)
In this final module you will put it all together into a visibility plan that works for you. You’ll also plan your calendar of enrollment periods, which is when you focus on bringing on new clients. After this module you will be more organized with your marketing than most business owners. You’ll experience more ease and freedom than ever before, knowing that you now have a marketing structure that is aligned with your energy and goals!
In this module, you’ll:
- Learn the antidote to marketing anxiety — calmly plan and implement a few launches each year
- Begin creating a launch plan that resonates with you and is appropriate for your audience
- Bring it all together into a structured yet natural plan (aligned with your energy) for growing your visibility!
Session 9.5 Coaching and Q&A (February 24)
Building on the teaching in modules 6-9, George will go deeper with the material through discussion, experiential exercises and live coaching. Bring your marketing questions and challenges.
The Authentic Online Marketing
Bonus Collection
In addition to George’s transformative 12-week virtual course, you’ll also receive these powerful training sessions with the world’s leading visionaries and teachers. These bonus sessions are being offered to further complement what you’ll learn in the course — and take your understanding and practice to an even deeper level.
Authenticity in Marketing
Audio Dialogue with Tim Kelley
George Kao will interview Tim Kelley on the topic of Purposeful Marketing. We will discuss branding, fee-setting, and tribe-building. You’ll come away from this call with more confidence and clarity about doing marketing and making your offer with more authenticity.
Tim Kelley is a global change agent and internationally renowned expert on higher purpose. He works with top leaders in many fields and countries to transform human institutions and evolve society to its new form. Tim’s methodology, True Purpose, has been featured internationally in magazines, newspapers and on television. Tim has trained over 1000 consultants, therapists and coaches in his methods. He has worked with hundreds of CEOs, including top leaders and executive teams from such companies as Nabisco, ING, Oracle, Lexmark and AOL. He formerly worked as a leader at Oracle, two levels below the CEO. He is the author of True Purpose, and the best-selling coauthor of three other books. Tim has commanded military organizations, including an amphibious assault craft unit, and is a retired Naval Reserve officer. He holds a bachelor’s degree in mathematics from MIT.
How To Build Your Audience With Podcasting
Interview with Nathan Lively, Podcast Marketing Expert
In this bonus module you’ll learn from Nathan Lively who has surpassed well over 100,000 downloads of his podcast episodes (far above average). He’ll share some of his key lessons along the way. George Kao will also share his lessons from running a podcast with over 100 episodes.
Nathan Lively is a podcast producer that helps coaches and consultants create and launch awesome shows. He has been producing podcasts for five years has his own career coaching practice for audio professionals.
George Kao’s Coaching Tools for Authentic Business & Marketing
This is a massive collection of the tools and processes that George Kao uses with his private clients to help them build successful, authentic businesses. In this mindmap you’ll find guidance and templates on topics including True Livelihood, Authentic Enrollment, Creating Content, Joyful Productivity, Social Media, and Healthy Money.
How To Make Enough Money: Some Instructions on Reaching Freedom
In this article George Kao covers the keys to having a more healthy relationship with one’s money. You’ll learn how to determine what is Enough for you, including clarity about your required financial buffers. You’ll also discover George Kao’s recommended method for determining what you should be charging for your services at minimum. Finally, you’ll learn a monthly method for revisiting your finances to keep them healthy.
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