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Hourly Billing Is Nuts – Complete Bundle

Price: $119
Archive: https://archive.fo/hgGvl

YOU DON’T KNOW HOW TO INCREASE YOUR PROFITS
You feel like you’re on a hamster wheel. You’re working harder than ever but not getting ahead. The idea of taking a vacation is laughable. You haven’t increased your income in a year or more. You are bumping up against an invisible income ceiling and you have no idea how to break through it.
IMAGINE WORKING LESS BUT MAKING MORE
Imagine getting off the hamster wheel. Imagine working fewer hours for more money. Imagine dramatically increasing your profits. Imagine gaining a sense of control over your cash flow. Imagine having clients booked out months in advance. Imagine being able to take a month off without a care. Imagine removing the lock that is holding your business back.
STOP TRADING TIME FOR MONEY
If you’re like most people I work with, you bill your clients by the hour for your time. Hourly billing for professional services is a horrible practice for everyone involved. It devalues the expertise of the consultant and encourages mistrust in the client because the financial incentives of the two parties are misaligned.
Hourly billing is an approach rooted in scientific management of industrial age factories, and cost accounting practices in the legal profession. It was never meant as a method of setting prices for professional services and yet virtually no one questions it. Technically, it’s not even a pricing method – it’s a billing method, as the name indicates.
Sure, hourly billing is the norm with your colleagues and it’s what your clients expect. But just because everyone does it doesn’t mean it’s sane. Billing by the hour is just as nonsensical as billing by the pixel, or by the line, or by the color. They are arbitrary units of measure that have nothing whatsoever to do with the outcome of the work.
I know you’re probably thinking, “Er… no… hours are different because that’s my TIME… and pixels or lines or colors, those aren’t my time… and time is money… and something, something…”
I get it. This is hard to wrap your head around. But there is a better way…
THERE IS A BETTER WAY TO PRICE YOUR SERVICES
The first step in increasing your profits is to shatter the illusion of hourly billing. I realize that “everyone” bills by the hour. I also realize that with enough discipline, it can be made to work reasonably well.
BUT…
As long as you bill yourself out by the hour, your clients will treat you as labor. Hired help. A pair of hands to be directed. You’re better than that. You’re the expert at what you do, your clients are not.
Stop letting clients tell you how to do your job. Take back control. Be the trusted partner that your clients long for. But you can’t do so without changing your thinking. This book will help you see the light.
You need to sell your head, not your hands. Your expertise, not your labor. Outcomes, not activities. Benefits, not deliverables.