Jeffery is a founder of the Transformative Technology space, a serial entrepreneur, and a social scientist who researches personal transformation and the states of greatest human well-being.

Wellbeing Research – For over 15 years Jeffery has conducted the largest international study on persistent non-symbolic experience (PNSE), which includes the types of consciousness commonly known as: enlightenment, nonduality, the peace that passeth understanding, unitive experience, and hundreds of other terms. This resulted in the first reliable, cross-cultural and pan-tradition classification system for these types experience. It also led to the fundamental discovery that these were psychological states that had been identified and adopted for thousands of years by many cultures and belief systems. They were not inherently spiritual or religious, or limited to any given culture or population, and could be molded in many ways to shape the experience. More recently, he has used this research to make systems available to help people obtain profound psychological benefits in a rapid, secular, reliable, and safe way.

TransTech – In 2007, Jeffery conceived of and created the Transformative Technology space. Since that time he has worked to catalyze the space by bringing together makers, scientists and other researchers, engineers, entrepreneurs, companies, educational institutions, non-profits and NGO’s, public policy experts, and investors. He is a co-founder of the first academic lab dedicated to TransTech, its first conference, taught the first university-level course and established the first graduate program in TransTech, and many other firsts. He serves as a formal and informal advisor to a wide range of companies and other organizations in the space, is an active early-stage investor, and is a frequent public speaker on TransTech related topics.

Business – Jeffery is a successful serial and parallel entrepreneur with a 25+ year background at various intersections of wellbeing, media, advertising, and technology. Fun facts about him include that he has worked on broadcast crews for most major sports championships, run a division at the heart of the world’s largest advertising conglomerate that led the industry’s earliest conversion to digital, was one of the first successful online marketers, pioneered digital asset management for most of the Fortune 100, spent time as a notorious hacker, and much more.

Although this program contains a wide range of our ground-breaking and very important findings about Fundamental Wellbeing, this is probably the single most important one.

We think of transitioning to, maintaining, and deepening in Fundamental Wellbeing as a battle for resources between competing parts of your brain. Prior to becoming a Finder, you developed habits that created and supported your former sense of self and its way of experiencing the world. These habits are enshrined in your brain in many ways, for example in the form of thicker versus thinner regions, more or fewer connections within and between areas, and so on.