John Romaniello – Captivating Copywriting

Captivating Copywriting  – An unmatched copywriting course designed specifically for coaches, consultants, and online business owners who want to write high-converting, brand-enriching, personality-driven copy.

You’re about to find out why your own words are the #1 things standing in the way of increasing your revenue, effortlessly filling your programs and helping more people.

Captivating Copywriting is a comprehensive, self-paced course that’ll take any online business owner and turn them into a capable, confident, profitable copywriter in 8 weeks or less.

Taking everything I’ve learned about copy over the past 10 years through aggressive study, practice, and experience, Captivating Copywriting simplifies and delivers it to you with the perfect balance of information and entertainment.

With 9 modules released over 8 weeks, every week gives you new training and new lessons, breaking down another piece of the copy puzzle.

Each training covers a specific aspect of copy, from research to building out the perfect offer.

Every module is packed with video training and accompanying workbooks, covering copywriting from the psychology of sales, the process of building out perfect headlines.

All taught using priceless frameworks to help you churn out magic words in less time than you’d think possible.

Here’s a peek inside:

• Module 1: Ravenous Research

How to “read their minds” and speak their language, so you’re always using the right words at the right time.

• Module 2: Conversion Cognition

How to “install” the A-List copywriting mindset to turn any blank screen into a high converting page.

• Module 3: Heavenly Headlines

How to write unbeatable headlines to GRAB attention, INSPIRE interest, CREATE desire and PROVOKE action.

• Module 4: Problem & Pain

How to ethically use pain to sell the solution to their problem (allowing them to heal that pain)

• Module 5: Overthrowing Objections

How to eliminate doubts, fears and rationalizations to move them down the page to that magic add to cart button.

• Module 6: Storytelling Secrets

How to use powerful stories to create instant curiosity, foster deep connection and convert with conviction.

• Module 7: Offer & Opportunity

How to put together an unbeatable, irresistible offer that sells using opportunity instead of just scarcity.

• Module 8: Authentic, Always

How to use copy to be more authentic, these frameworks and practices make sure your copy always sounds like you.

• Module 9: Craft & Construction

The exact process to produce, polish and put together high-converting sales pages, ads and emails, piece by piece.

Meet Your Instructor

Hi there. My name’s John Romaniello. I’m a coach, tattoo collector, and I proudly follow a lot of snack accounts on Instagram.

If you don’t know my work and want me to check a few credibility boxes for ya, I’ve got that whole “New York Times bestselling author and 7-figure entrepreneur” thing going on.

I’ll show you how focusing on one skill has built me a 7-figure empire, and allowed me to help dozens of people build empires of their own,

From the time I started running my first online business, I’ve focused on writing.

Let me tell you right now: if you want to make money, if you want to build your business, fast; if you want to become an in-demand consultant or coach…

…the fastest path to the top is copywriting.

Because you don’t just get paid for being world class; you get paid every step along the way.