Matt Wolfe – The Evergreen Profits Masterclass

Class Curriculum

Introduction

Welcome / Introduction (1:55)

Module 1 – The Foundation

1. Mindset (10:59)

2. Laying The Groundwork (10:35)

3. The Process Overview (15:40)

4. Niche Selection (10:14)

5. The Initial Setup (5:48)

6. Module 1 Homework (1:00)

Supplemental: How To Setup WordPress (6:46)

Supplemental: How To Take A Self-Portrait (13:34)

Supplemental: Another Example of Time Blocking (3:49)

Module 2 – The Freebie

1, Getting Ideas For The Freebie (23:18)

2. Creating The Freebie (8:27)

3. Using Your Blog To List Build (12:19)

4. Creating A Squeeze Page (9:24)

5. Webinar List Building (7:31)

6. Module 2 Homework (0:55)

Supplemental: Setting Up Thrive Leads (7:52)

Supplemental: Setting Up OptimizePress (7:33)

Module 3 – The Products

1. Selling Affiliate Products (14:41)

2. The Low-Barrier Product (5:58)

3. The Next Level Product (13:22)

4. Creating Continuity (6:59)

5. The Necessary Tools (12:04)

5.1 Using Teachable For Your Members Area (13:43)

5.2 Attaching Teachable to Thrivecart (7:01)

5.3 Opentest – Free Screen Capture Tool (8:02)

6. Module 3 Homework (3:49)

Supplemental: Setting Up Instamember (9:44)

Supplemental: Setting Up Payments (7:18)

Supplemental: Setting Up Your Autoresponder (4:01)

Interview: Navid Moazzez – Virtual Summits (38:10)

Interview: Ben Adkins – Curated Continuity (17:42)

Module 4 – Selling

1. Methods of Selling (11:49)

2. Writing Copy (17:30)

3. Copywriting Shortcuts (13:40)

4. Selling on Webinars (9:52)

5. The Necessary Tools (1:19)

6. Module 4 Homework (1:43)

Module 5 – Magnetic Content

1. Getting Ideas For Content (25:55)

2. Income Generating Content (9:02)

3. Quickly Creating Content (23:33)

4. Repurposing Content (12:01)

5. Tips & Tricks (17:44)

6. Module 5 Homework (2:19)

Supplemental: Embedding With Soundcloud (4:32)

Supplemental: Ripping Audio From Video (2:55)

Module 6 – The Followup

1. Email Followup (11:01)

2. Email Broadcasts (6:58)

3. Organic Social Media (19:17)

4. Community Outreach (14:34)

5. Killer Tools (7:39)

6. Module 6 Homework (2:37)

Module 7 – Endless Traffic

1. On Page SEO (20:17)

2. External SEO (5:45)

3. Influencer Outreach (9:31)

4. Affiliate Outreach (6:56)

5. Facebook Ads (15:37)

6. Module 7 Homework (2:40)

7. Bonus Q&A Session (15:51)

Supplemental: Setting Up Yoast SEO (7:29)

Supplemental: My Linking Strategy (15:10)

Supplemental: Retargeting Tutorial (11:02)

Module 8 – Authority Multipliers

1. Brand Building Basics (15:43)

2. Getting Featured In Press (13:52)

3. Live Broadcasting (8:47)

4. Publishing A Book (14:21)

5. Additional Credibility Boosters (14:54)

6. The Entire Overview (7:02)

Bonus: Affiliate Marketing

The Affiliate Marketing Strategy Guide (75:21)

Facebook Ad Case Study 1 (20:14)

Facebook Ad Case Study 2 (10:59)

Facebook Ad Case Study 3 (12:34)

Bonus: Business Systematization

Business Systematization Process (31:28)

Bonus: Facebook Ad Quickstart

1. Facebook Compliance (13:47)

2. Create A Fanpage (4:03)

3. Create The Ad (23:29)

4. Creating Video Ads (6:54)

5. Ways To Create Ad Images (7:03)

Bonus: Mastermind Interviews

Pat Flynn – Building Celebrity Through Blogging (67:50)

Henry Evans – Time Management & Selling Books (49:33)

Chris Farrell – On Building Memberships (96:11)

Sales Webinar And Slides

Sales Webinar & Slides (73:44)

Next Step Gameplan

Register For Your Gameplan Video

Additional PDFs & Downloads

11 Content Hacks To Drive Traffic

Content Business Machine Workbook (Cliff’s Notes)