Make Your Appraisal Business and Yourself Famous Locally, Nationally Or Globally, FREE….

Publicity Paying advertising is more expensive than paying for it – my proven methods of creating positive publicity are like having a fresh set of checks with One Million You can invest the dollars in it in promotion of YOUR product. ‘thing’.

Dear Appraiser,

I’ve gotten millions of dollars of “free advertising” My products, myself and my clients. But I love showing people how to. “do it yourself”It’s fast, easy, and cheap.  (If you have any fancy ideas,-schmantzy PR firm with six names on its stationery, they’ll quote you “retainers” For pennies, nickels, and dimes, you could do it all for as little as $2,000, $5,000, or $10,000 per month.

By the time you’re through reading this report, you’ll see:

1. How I’ve generated millions of dollars worth of publicity for myself on a shoestring budget
2. Why my publicity is so much more valuable that paid advertising in the exact same media
3. How to mount a “guerrilla” A publicity campaign is yours. It should be simple, quick, cheap and produce great results.
4. How to make money from free publicity

How I Raised Myself From Failure to Success In Getting Free Advertising —
Then Used It To Become Rich And Famous, Not Just Once, But Repeatedly!

Just so you know I’m well worth listening to, here’s a quick summary of some of my best achievements with free publicity:

1. A simple mailing that cost me less than $100.00 brought a flood of  newspaper and magazine reporters, radio shows and TV shows to me…and they all promoted my product free, to millions, on and on for 6 months!
2. One tiny “publicity release” The worldwide cable was introduced-TV news  network CNN to me…they sent a big truck with antennas on top right to my front door…interviewed me…and ran that interview EVERY HALF HOUR  for three days!
3. The Johnny Carson Show! Johnny not only promoted my product on the show but also made a special parody about it.
4. I’ve been on The Jenny Jones Show, the Donahue Show, To Tell the Truth  and The Regis Philbin Show.
5. FORBES MAGAZINE published a two-page article about me.
6. I’ve been interviewed on over 1,000 radio and TV talk shows throughout  the United States and in several foreign countries.

Big Point #1: I didn’t do this once.  I didn’t just “get lucky”.  For three different products and businesses…one involving collectibles, another involving “how to meet your dream mate” information…..and yet another with business products sold to business people….I’ve turned on my “free publicity machine” The media attention was just as great as the attraction of a swarm by turning on the porch lights at night to attract bugs.  The SYSTEM that I’ve wound up with is UNIVERSAL.  It can be used for any purpose.  And it’ll work like a dream, just like the “system” When you drop a pencil, gravity applies.

Big Point #2: I did NOT just get a bunch of publicity and bathe a giant ego in the warm glow of fame.  You can’t put any of that in the bank.  No, I’m not interested in becoming famous for the sake being famous.  I don’t want a huge scrapbook full of newspaper clippings.  I want MONEY.  When I crank up my “free publicity machine”I crank up a “Money Machine” — bringing floods of cash customers… eager buyers for what I offer.  I’m going to show you how you could make great gobs of cash with free publicity.  That’s what I’m all about.

But it wasn’t always like that.  I was a miserable failure when I tried to get publicity work.  At age 15, I began trying.  I have a collection of books from so many authors that I am proud to say I started reading at age 15.-called publicity experts — most of whom I’d never heard of and had no publicity of their own to brag about (which should have told me something, but I was young and dumb).  I followed their orders.  I read through press releases and spent a lot of money on it. “press kits”.  It was quite a while before they gave up on me. “normal” Way of doing things.

But I gave up.

It turns out, most of the “pros” in this field needlessly complicate the entire process, to make it mystical and very expensive, so they make a lot of money — whether their clients do or not.  They know a lot more than you and me about what they do.

They were so frustrating that I quit trying to get them.

It was difficult for me to find my way.  This idea was tested, and then this one.  Looking at the work of people who have gotten lots of press coverage and made a lot of money doing it.  Talking to media people about what I’d been doing wrong.  I searched for the FORMULA which would allow me to cut through all the clutter to get the media to pay attention.

Through a sequence of events, contacts, discoveries and costly experiments you probably couldn’t replicate if you tried for 100 years, I came up with a fairly simple process that really worked.  The fact is that I received more publicity and sales the first time it was implemented in its entirety.  This was my. “Brooklyn Bridge” venture.

Now, here’s what I “perfected” As a result of “selling the Brooklyn Bridge”….thousands and thousands of dollars worth of it!…using free publicity:

1. How to make the best of it “hook” That makes the mundane extraordinary, and the great! “human interest story” That attracts media interest like a picnic attracts the ants.
2. How to use it “hook” This page can be used as the foundation for a single page. “press release”  that WILL get read. (The examples in most publicity books are worthless.
3. The only kind of little-understood, little-used question or statement that  MUST be in a news release to get the media people to CALL YOU and INTERVIEW YOU (Here’s a HARTUNIAN SECRET for you: you do NOT want  a newspaper or magazine or radio host to use your release “as is”. No you  do NOT want that.  That’s how you get a few inches or 30 seconds.  No.  The  job of the release is to get them to call you, thirsty for more. That’s how  you get a FULL PAGE or A HALF HOUR!)
4. The one question you MUST ask before agreeing to do an interview –  otherwise you’ll just be spinning your wheels and you won’t make any  money.
5. How to give compelling, persuasive, exciting interviews that draw  customers to you and create sales.  (By the way, this is all done sitting on  your duff, at home.  99.9% of all the interviews I’ve ever done or do are by  phone, at home.  I can be found there while naked and scratching in places that you shouldn’t, yet still making money.  A while back, I broke my leg and had it stuck in a big, clumsy cast – but that didn’t slow me down.  With that cast propped up, I sat there sipping lemonade and still made $300, $500, even  $1,000 an hour just talking on the phone…to people who pursued me and asked me to give them interviews.)

These five secrets will help you launch a new business, product or idea. “ink” In newspapers, magazines, newsletters, and, if desired, radio and television exposure.  However, this is just the tip.  For example…

Right here, I’m going to reveal something very few people understand about “the domino effect of publicity”.  This secret can make your life rich. So pay attention.

When the people from the Johnny Carson Show called me out of the blue (I had not sent them anything), they told me it was because they saw a story about me and the Brooklyn Bridge in a small midwestern town’s newspaper.

The secret to success is:

Small publicity can often lead to huge publicity opportunities.

THE BIGGIES — The Tonight Show, Letterman, Today, USA TODAY, National Enquirer, etc. — have staff members constantly scouring “little media” Like small-town newspapers, small-town radio and TV stations, specialty magazines searching for news, unusual or different.

Most people who want publicity now ignore all of it “small” stuff.

They wonder why they bother?  I don’t care if a weekly newspaper in Podunk writes about me.  Is that any good?

Johnny Carson gave TEN MINUTES of air time to talking about me and my Brooklyn Bridge deal.  The Tonight Show – TEN MINUTES  What would it cost to just buy 10 minutes of that show?  To hire Carson or Leno to create that commercial?  Millions.  You really CAN’T buy that kind of promotion.  However, you can still get it for free by using publicity.

As I was learning the parts of my System, I learned that I had to do things the slow and difficult way.  Typesetting news releases was necessary. Once the printer had completed the job, they were to put the envelopes in the mail, address them, buy postage, and then schlepped to the post office.  Unfortunately, most news releases didn’t make it to the post office because they were being screened in the mailrooms.

However, technology has made all this possible.

First of all, there’s desktop publishing.  You’ve probably got a PC and some kind of simple word processing software.  With that you can create professional-looking attention-grabbing content.-Not only for the other, but also for commanding news releases “tools” I teach and use) in less than a minute.

When the occasion demands it, it’s easy to personalize the individual releases.  It’s also easy to store it all and make small changes easily and instantly.

Second, it’s the best thing since air. “broadcast FAX.”  This is perfect for the “publicity blitz”.  Here’s the best part: I can show how to FAX a single page press release anywhere in this country for just 15c after 5pm.  That’s cheap!  No envelope, no copying, no postage.  Zap.  15 cents.  It’s there in 30 seconds.  But what’s even more exciting (and profitable) is that it’s just as easy to FAX 1,000 of them as it is to FAX just 1.  It’s that simple.  You can “blast out” You can send 100, 500, or 1000 press releases to different contacts at once with the push of one button or by calling.  You don’t even do the FAXing – it’s done for you. This type of faxing, by the way is legal. Reporters, editors, and talk show hosts will happily receive your faxes if you do it right (my way).

It’s instant.

It’s easy.

It’s dirt cheap.

Is it possible?

A broadcast-FAXed news release was what got me a TWO PAGES ARTICLE, IN COLORY, IN FORBES Magazine.

If I bought two pages of advertising in Forbes, I’d pay between $50,000 and $75,000.

I paid fifteen cents.

Which price is better: $75,000, or 15 cents per share?

A quick publicity blitz can be conducted to 200 media contacts, for just $10.00 – only ten bucks

This is a great and inexpensive way to save money. “test” A new story, idea, or product? ‘pitch’.  This is a great way to respond to a very timely event, to link yourself to what’s going on in the news.  And, if only ONE out of the 200 contacts choose to do something with you, that’ll get you exposure (“advertising”) to thousands or tens of thousands or maybe hundreds of thousands of people….and bring lots of buyers running to you via your toll-Free 800 number, recorded message, address, or any other type of contact.  All for just ten dollars
You can get advertising for as little as ten dollars if you go out.

Yeah right.

Next, there’s FAX-on-The Internet, recorded messages, and demand.  These are all great technologies to generate tons of publicity for free.

Put the techniques that I developed for creating super-creative work together.-Powerful, but easy news releases that are right for the right “hooks”Here are my strategies for managing publicity and interviews to ensure you sell items and make money. ‘tools’ These technologies will give you AWESOME marketing power.  You can convert pennies into $100 bills.

Let me now tell you WHY this is something you should do.  This is why you shouldn’t be surprised if you are unable to do it.

When I see the amount of money that is being wasted on expensive advertising, it makes me feel sick.  It makes my skin crawl to write checks for thousands, if not tens of millions of dollars, for advertising in magazines.  I would be happy to pay half of the price if I could.-hours on TV for $20,000 to $50,000 each, I’d never get a night’s sleep.  Even spending $500.00 on a Val could be enough to get me to sleep.-Pak coupon or newspaper ad from one town bug me.  I prefer FREE.

But being a cheapskate really isn’t the issue here.

Here’s what IS important: stories about you in the media are FAR more believable and powerful and attractive than any ads you could possibly run.  Being interviewed on a radio station is more credible than being a commercial on the radio.

I call this “the halo effect”.  It’s as if you’ve been blessed by that newspaper, magazine or station.  This is a great plus!

You also get a journalist to write the story in a way that he believes his readers will enjoy.  Another plus!

And here’s another little SECRET: right now, if you “fake” An article – Write it yourself, and then print copies to look just like they appeared in a publication. You can use these in mailings or handouts.-You could end up in legal trouble for outs and other reasons.  The Federal Trade Commission declares that such things are FRAUDULENT.  You can still reprint articles about you that are true and appeared in print.  A reprint is a great addition to a direct.-Mail campaign or great trade show hand-A great window sign that can be blown up large or out.

The bottom line is, however, that paid advertising simply cannot compete with free publicity.

One example: I know a business consultant that advertised his services in every issue of an airline magazine.  For a small ad, I spent about $3,000 per month.  Each month, I usually got a few leads.  The entire exercise was almost insignificant.  A simple news release FAXed by them to him resulted in a feature on him and his unique method.  He received over 200 inquiries from that article and was able to do more business than he did in two years of paid advertisement.

Please see my FORBES article.  You can advertise in Forbes all year long and you’re just an advertiser.  But when Forbes writes about you — you’re “hot stuff”.

That’s one very good reason why you should be crazy with desire to put my System to work for your business.

Here’s another:

I’m very interested in the practical stuff: attracting customers, selling products and making lots of money.  But I’d be lying if I said it wasn’t fun having a big, long limousine roll up to my front door, take me to the airport where I travel expenses paid and appear on The Jenny Jones Show, and have all my friends see me there, as an expert on my subject.

Employers love to see the place they work and the person they work with featured in newspapers, magazines, or on television.  They love it and are proud to work for your company.

Investors and stockholders are often impressed by media coverage of your business.

Your customers and clients will love to see your business in magazines and newspapers.  People love to deal with famous people or successful businesses.  Celebrity status is a valuable asset in its own right.

It’s perverse human nature to instantly think: well, that may work for other people, but it can’t work for me because…

Listen up, I have been using this System for over 20 years and it has worked well for me in my various products and personal projects.-Providing assistance to clients in various businesses and teaching these skills at high levels-Seminars on pricing put on by Dan Kennedy and Mike Enlow. Jeff PaulMark Victor Hansen and others like it, I have NEVER, I repeat NEVER, heard of a person, product, cause, or service that could NOT be used my System to generate oodles upon oodles of free publicity.

You can’t stump me even on a bet.

So don’t waste even one second wondering whether or not you have something that can get lots of publicity.  You do.  You can be sure.  All that and more can be arranged by me.

Yep.  Yes. “hook” I will help you find the right solution for your situation.-It is near impossible to find a better press release than the one that was successful.-It is a tedious task to duplicate and then put together your own.

You can also create a few other one-page documents.

But that’s it.  No fancy, costly press kits, with glossy folders, slick brochures, and slick paper.  No.

It is possible to make a living with just three pieces paper, a broadcast facsimile service and a telephone.

You must ensure that your documents have been FAXed to appropriate media contacts.

There are zillions of little nits.-There are many things that make a difference in winning and losing.  What do you do if I don’t call after I have sent or FAXed the release?  If so, how quickly?  Or should I send something different?  How about postcards?  How do I schedule interviews for my company?  I’ve never done an interview before – can I do this well?  How can I protect myself against hostile interviewers?  What are the “secret power words” Publicity can encourage buyers to contact you.  You could go on and on.

Let me assure that I can answer every question.  This has been made easy.-By-step, fail-Secure and reliable screw-Easy to use, proof-based and quick-to implement System that everyone can use.  Let me show you how to obtain my System.

When I decided to create a system that would allow people to do all the things I do for myself, I decided to charge less than professional publicists and PR experts for an hour or one textbook.-It is a boring news release. My System is worth far more than that, but I’ve remained true to my original decision. Therefore, the basic edition of my COMPLETE PRUBLICITY system requires an investment of only $497.00. And here’s everything that’s included:

• My MILLION DOLLARS OF FREE PUBLICITY MASTER MANUAL a huge manual with step-By-Step-by-step instructions on how to find your story, craft your message, write a compelling press release, and assemble the other documents. Also included are samples, samples, samples and more! Here are the exact versions and other tools I have successfully used. There are models for every purpose. The instructions include detailed instructions on how you handle media exposure and opportunities so that you make the most of every opportunity.
• With the Manual comes my PRIME CONTACTS DIRECTORY: over 2,000 names, addresses, phone numbers, FAX numbers, etc. for the best media contacts in America.
• SIX AUDIO CDs that go beyond the Manual….I discuss every step of this process, from ideas to giving persuasive interviews without nervousness. This is like me coaching you.-All my moneymaking strategies are available to the public at no cost.
• A FULL YEARS SUBSCRIPTION TO MY NEWSLETTER that keeps you up-Stay up-to date with my latest discoveries and success stories, new contacts, and opportunities. Plus you’ll qualify for a HUGE 50% discount on your renewal every year that you subscribe. Plus, you won’t have to remember to renew. At the end of each year we’ll automatically charge your credit card your priority discount rate of $98.50 for another whole year of my newsletter. You have the option to cancel at any moment.

All this for $497.00 You’ll be quick to recall: How many times have your $497 spent on failed paid advertising? This is a System you’ll use over and over and over again to get mountains of free publicity designed to produce measurable, profitable results…. Cash profits.

I also have a DELUXE Edition of my System. You get everything that’s in Basic PLUS PERSONAL ASSISTANCE: you get Certificates good for two Critiques of your Press Releases. You can mail or FAX in your releases and we’ll personally review them, tighten them up, give you suggestions for improvement – and my usual fee for doing this is $250.00, so this is a $500.00 value. To encourage you to go this way, I also have a collection of four special Strategy Reports that I’ll include, too:

• HOW TO GET ON OPRAH AND SALLY, AND OTHER MAJOR TV SHOWS. Here’s the exact strategy I used – and its different from the standard, front door approach.
• HOW TO CONTACT THE 24 MOST IMPORTANT MEDIA CONTACTS ON EARTH. These 24 people are my most influential business contacts. Here’s an additional strategy I can give to make sure your releases are read by these 24 super-influential people.-Influential and powerful media contacts. Plus, I’ll give you their names, addresses, phone and FAX numbers.
• HOW TO FLOOD THE MEDIA WITH OUR INFORMATION ABSOLUTELY FREE. Here’s a nifty little technique that uses your computer instead of FAX to roll your release out to a huge number of good media contacts without even a penny of expense. This alone will save your more than the entire System.
• QUICK START & REVIEW GUIDE. In just a few pages I review all of the Steps in my System. This can be referred to whenever you run a promotion.

Each report has a value of $69, while certificates have a value of $500. The Basic System costs $497. Therefore, this DELUXEEDITION should cost you $1,273.00. However, you only need to spend $697.00. You save a nice $576.00

Oh, I’ll also send you (while my supply lasts) an actual, authentic, collectors piece of the Brooklyn Bridge, mounted, ready for framing. It is my wish that you will look at it daily and feel inspired to use the free publicity to your advantage. It may even be more valuable than the whole System in the years ahead.

Get Paul Hartunian – Million Dollar Publicity Kit Download it now!

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