Description
SearchEngineNews – Advanced SEO for WordPress
Advanced SEO for WordPress
Certification Course
Interactive Online Training begins on Monday, November 5th @12pm PT / 2pm CT / 3pm ET
If you’re reading this it means you’ve already taken the Basic WP course or else we think you might already be advanced beyond Basic WP. In either case, you already know that WordPress rules the CMS industry with over 60 million sites on the platform and for good reason.
That includes its virtual MOUNTAIN of clever plugins and support resources that make launching a…
- fast loading
- mobile friendly
- & perfectly optimized…
…website something just about anyone can do! All you need is a little direction AND a kick-ass checklist. That’s where our Basic WordPress Certification Course just came into play.
But YOU now want to unleash ALL that power that WordPress can offer. YOU want to…
-
- truly master the arts of Semantic Markup and Advanced Image Optimization.
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- identify and implement only-the-best long-term on-site SEO strategies that produce the highest click-throughs, lowest bounce rates, and highest conversions.
And you want the process of gaining these skills made easy, like…
falling-off-a-log easy!
Ok, we hear you and that’s why we’ve created the Advanced WordPress Certification Course. So YOU can be a full package! …making SURE the WP related SEO services you’re offering are making YOU the bona fide Real Pro!
The bottom line is this: The Advanced SEO for WordPress Course that begins on November 5th is designed to challenge even the most Seasoned WordPress User. You’ll be impressed by how much you learn. Professionally, we’ll make your life easier, more efficient, and far more productive — that translates to saving time & making money. That’s our promise, and we guarantee it (more on that later).
Let’s get straight to the details.
Beginning on Monday, November 5th you’ll be learning the latest strategies for:
- Day One: Semantic Markup to Generate Rich Snippets – In this session our goal is to show you exactly how to cleverly Markup your site with all the structured data that makes sense for your audience. We step away from Basic techniques and dive right into code that the Pros are using to get that boost of website traffic.* Open Graph Tags
* Schema.org Ratings & Reviews
* Breadcrumb Markup
* Markup for Local Business / Location
* Event Markup
* Video Schema
* Plugins to generate Markup
* Testing your Markup
* Open Graph Testing for Facebook - Day Two: Advanced Image Optimization Strategies – WordPress makes it WAY too easy to hurt your website with huge images, which can kill your download speeds. In this session we’ll walk you through exactly how to make your site lean and mean, without having to sacrifice the look and feel you want!* Optimization for Raster & Vector Images
* Avoiding Common Image Resizing Mistakes
* Advanced Image Optimization Techniques
* Image Optimization Plugins: Proper Set up & Use
* Advanced Offline Image Optimization
* Responsive images: Newand srcset markup * Choosing the right format for the job: .jpg, .png, .gif and .svg
Get immediately download SearchEngineNews – Advanced SEO for WordPress
I’m in! This will be GREAT! You all always have outstanding courses – relevant, timely, and immediately transferrable to client –revenue generating work. Thanks. – Julie Thorner
- Day Three: Making Your WordPress Site Faster – We’ll show you how to find exactly what’s slowing down your site and all the ways you can optimize it for faster load times and higher rankings. In this session be prepared to get your hands dirty because that’s the only way to really learn the How and Why of WordPress Load Time Optimization.* Webpagetest.org Testing methods
* Understanding Waterfall Charts and Diagnosing Performance Bottlenecks
* Interpreting Google’s Page Speed Insight Test
* Making Sense of Google Analytics Page Speed Reports
* Plugin Overload – How to clean up a bloated site
* Image Cleanup – Clearing Unused/Unattached images
* More Site Cleanup – Comments, Drafts and Dead Posts
* Revision Management Code Tweaks for a Faster Database
* Database Optimization Plugins and Tools
* Load Time Monitoring with GTmetrix and Pingdom Tools
Your Course Trainer
John Heard is easily one of the best SEO trainers in the world! He’s been the head of SEN’s research department since 1997. He’s also an expert on WordPress. After 21 years John continues to show an amazing quality of patience and generosity when sharing his vast reservoir of knowledge. He’s seen everything! …and he’s the consumate master of All Things SEO.
Course Materials and Logistics
The course is LIVE and entirely online. So you’re attending from the comfort of your office or home. Prior to the start you’ll be admitted into our Web-based teaching system that seamlessly streams live audio as it displays the course content. There’s no need to call into a phone line.
Keith Saye is your host. He’s also one of our SEN Superstars. Keith is there to make sure everything runs smoothly. As an expert SEO he’s qualified to prompt for clarifications when needed and to facilitate the course presentations. This ensures you’ll get the most possible benefit without getting lost anywhere along the way.
Recordings of the course are available after each session You can access the audio and a copy of each day’s slides shortly following each session. Once the entire course is finished, the complete video recording will be available.
The Schedule and Dates
Four LIVE 60 minute Training Sessions
(typically a 45min presentation, followed by 15min Q&A, which may run a bit longer)
Time of Day
- Sessions begin sharply at: 3pm ET / 2pm CT / 1pm MT/ Noon PT
Week #1
- Nov 5th, Monday – Session 1: Semantic Markup & Rich Snippets
- Nov 7th, Wednesday – Session 2: Advanced Image Optimization
- Nov 9th, Friday – Session 3: Making Your WordPress Site Faster
Week #2
- Nov 12th, Monday – Complete Q&A + Graduation Day
an Entire LIVE Session dedicated to 100% Q&A
Bonus! Certificate of Completion
The Tuition
$897 Tuition
-$200 MasterMind discount!
-$200 Register by Nov 1st$497 Your Cost
Tuition: $897 …is what stragglers and non-SEN members will pay. However, you also qualify for a $200 MasterMind discount when you grab your bonus (more on that later)and if you sign up now you’ll get another$200 early bird discount! ($400 total discount). So, sign up by Thursday, November 1st to only pay $497 … Otherwise, starting on Friday, the price increases by $200 to $697 for SEN Members.
BONUS:60 days Free SEN MasterMind Membership($97/mo value)
This is our problem-solving online roundtable where professionals like yourself who’ve done this and various other training courses meet to exchange strategies, lend support and overcome everyday challenges in real time.
With your upgraded MasterMind Membership you automatically get a course discount. This membership can be canceled anytime and we’ll happily return you to your current membership rate without question. The key to success is to use the MasterMind support (free FastAnswers, MasterMind Skype group, etc) during the course and for the full trial period. Years of training professionals has proven that doing this increases your overall chance of positive and long term business growth dramatically!
It’s like having the brainpower-benefits of a large SEO Agency but without the hassles. When you’re part of the MasterMind, you’re never working alone!
It’s an amazing group of people and IMO is one of the most valuable, if not the most valuable feature of the membership program. – Justin Touyz
The Separation is in the Preparation
This is your ‘golden opportunity’ to separate yourself from the competition by leveraging the decades of knowledge and experience our team has to advance your SEO skill set. You’ll be able to…
- present yourself more authoritatively,
- and gain the confidence you need to close more prospects
…which will make you more money!
I could go on and on but you probably get lots of thank you’s in one day. But you guys deserve it. No joke. I’ve got no debt. A 5-bedroom house. A new SUV. Money in the bank and REALLY because of your SEO training. No exaggeration. So please thank everyone again privately. Credit where credit is due. I did the work but I just followed your team’s directions. Good teachers helped me greatly. – Richard RothHaas
In about 6 hours you’ll elevate and update your essential SEO skills …and any NEW problems you encounter can be quickly solved within The MasterMind Group.
There’s no doubt the potential earning power of a motivated person will far more than offset the tuition. You already know the fees collected from a single client will dwarf the cost of the course (…many of our MasterMind Members report making that much or more in a single hour of consultation).
Below is the signup form. Complete and submit it to get yourself registered today. Act now because space is limited to just 35 seats and you must register before the end of day Thursday, November 1st to get the discounts. Once you’ve completed your registration we’ll confirm your participation and be available to answer any questions you may have regarding the course itself as well as the logistics.
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