Description

Start and Scale Your Online Store Special Offer

LEARN HOW YOU CAN START AN ONLINE STORE FROM SOMEONE
3 REASONS YOU SHOULD START YOUR ONLINE STORE TODAY
FACTTHE ECOMMERCE INDUSTRY IS EXPLODING!

It’s projected to nearby double in the next year alone
01.
ECOMMERCE IS GROWING

Ecommerce is growing 23%year-over-year*
Double-digit growth will continue through 2020, when sales will top $4 trillion
Mobile shopping is worth an estimated $3.2 trillion (2017)

02.
BIG PROFIT MARGINS

When you sell products online you have much lower overheads which means more profit for you and more competitive prices for your customers. No need to pay high rental rates for a store front and expensive fixtures. You can also start lean with no staff and choose your own hours
03.
EVERYONE IS GOING MOBILE

Everything is going mobile. You can see it every single day with apps like Uber and Instagram. Every single day more and more people are shopping online. Ecommerce has passed early adoption. it’s not a trend; it’s a new way of doing business.
START YOUR OWN ONLINE STORE TODAY!

Yes! It’s your turn. Don’t sit on the sidelines watching others chase and catch their dreams.

Discover the exact systems, frameworks and processes that Gretta has used to build 4x multimillion dollar ecommerce stores from scratch. Start and Scale is an online course that shows you how to start lean and get profitable fast, selling products in an online store.

Brought to you by Foundr and taught by ecommerce expert, Gretta Van Riel.
SIMPLE, STEP-BY-STEP

This is a step-by-step online course (with private mastermind groups) that will take you through the whole ecommerce process from coming up with (and validating) your idea, to building an audience and launching your physical product.

If you ever wanted to start a business, stop trading your time for money and generate more income for you and your family…. Start and Scale can show you how.

This is a great business to start on the side of your 9-5, or it’s something you can go all in on. It’s flexible and something you can work through at your own pace…
HERE’S WHAT YOU GET WHEN YOU JOIN TODAY:
WHAT’S WAITING FOR YOU
INSIDE “START & SCALE”
MODULE 1
FINDING YOUR IDEA

In this module you’ll learn the exact framework Gretta uses to start a new ecommerce businesses from scratch. It’s the unique process she follows that’s now turned simple ideas into 4 multi-million dollar stores.

LESSON 1: How To Come Up With An Idea
LESSON 2: The P.S.S.P. Framework For Ideation
LESSON 3: Choosing The Right Idea
LESSON 4: How To Make Your Product Different & Better: Design + Function
LESSON 5: How To Make Your Product Different & Better: Price + Time

LESSON 6: How To Find Your Target Customer
LESSON 7: Crafting Your Customer Persona
LESSON 8: How To Plan An Idea (Canvases)
LESSON 9: How To Validate Your Idea

MODULE 2
BRANDING & STORE SETUP

In this module you’ll discover the secrets to creating a brand that stands out from among anything else in your market. Gretta helps you set up a business which attracts buyers and influencers and has them chasing you, instead of you chasing them.

LESSON 1: What Is a Brand?
LESSON 2: Minimum Viable Brand (MVB)
LESSON 3: Choosing a Name (Namestorming)
LESSON 4: Brand Look & Feel (Logo, Color Palette, Fonts)
LESSON 5: Store Options

LESSON 6: Set Up Your Shopify Store

MODULE 3
DEVELOPING & PLANNING YOUR IDEA

In this module Gretta covers the entire process from prototyping your idea and getting your first sample, all the way to placing international orders and everything in between. This section is so in-depth it required us to break it into two parts.

LESSON 1: Introduction to Start & Scale Manufacturing
LESSON 2: Validation (MVP)
LESSON 3: Designing Your Prototype
LESSON 4: Packaging Design, Look & Feel
LESSON 5: Finding a Manufacturer for Your Packaging

LESSON 6: How To Find A Local Manufacturer
LESSON 7: Finding A Global Manufacturer On Alibaba
LESSON 8: Shipping & Tracking

MODULE 4
MAKING YOUR PRODUCT PROFITABLE

In this module Gretta covers the entire process from prototyping your idea and getting your first sample, all the way to placing international orders and everything in between. This section is so in-depth it required us to break it into two parts.

LESSON 1: Finance 101 (Costs, Margins, Profits)
LESSON 2: Product Pricing
LESSON 3: Placing Your First Stock Order With A Local Or Global Manufacturer
LESSON 4: Product Inspection
LESSON 5: Trademarks & Patents

LESSON 6: Breaking The Mould
LESSON 7: Profit Margin

MODULE 5
BUILDING AN AUDIENCE OF HUNGRY BUYERS BEFORE YOU LAUNCH

In this module you’ll learn how to launch your stores to “Day 1 Sales”. You’ll use the exact same audience building secrets that allowed Gretta to bring in $100,000 on her first day with one of her stores!

LESSON 1: The Breakthrough Concept of “Market to Product Fit”
LESSON 2: The 3 C’s Of Community
LESSON 3: Content Territories
LESSON 5: Content Weighting

LESSON 6: Content Curation
LESSON 7: Brand-Generated Content (BGC) vs. User-Generated Content (UGC) vs. Influencer-Generated Content (IGC)
LESSON 8: Post-Purchase Stage
LESSON 9: Giveaways
LESSON 10: Marketing Psychology
LESSON 11: Your Waitlist Landing Page

MODULE 6
MILLION DOLLAR INFLUENCER MARKETING BLUEPRINT

In this module, Gretta walks you through her entire Influencer Marketing Blueprint from A to Z. You’ll know exactly how to find, work with, and leverage these relationships to help generate massive sales and exposure for your online store.

LESSON 1: Getting Started With Influencer Marketing (Part A)
LESSON 2: Getting Started With Influencer Marketing (Part B)
LESSON 3: Identifying The Right Influencers
LESSON 4: Audience Analysis
LESSON 5: Macro Vs. Micro Influencers
LESSON 6: How To Find Influencers

LESSON 7: Outreach To Influencers
LESSON 8: Negotiating With Influencers
LESSON 9: Leveraging Assets To Maximize Results
LESSON 10: Measuring ROI Of Your Campaign
LESSON 11: How To Use Hey To Scale Influencer Marketing

MODULE 7
LAUNCH & OPERATIONS

In this module you’ll discover everything you need to know to launch your store with a bang. From accepting payments, operations, and generating sales straight out of the gate. It’s all here.

LESSON 1: Launch Checklist
LESSON 2: Free Shipping
LESSON 3: Afterpay Or Zip Pay
LESSON 4: Logistics – Holding Stock
LESSON 5: Customer Support

LESSON 6: Gretta’s Marketing Stack
LESSON 7: Reiterate/Optimize Your Product

MODULE 8
SCALING YOUR STORE

In this module you’ll learn how to scale your store post launch. You’ll discover the exact methods Gretta used to take her very first business from $0 to $600/month in only 6 months.

LESSON 1: Cart Abandonment
LESSON 2: Thank You Cards In Order
LESSON 3: Raising Your AOV
LESSON 4: Upsells/Cross Sells
LESSON 5: Growing Your Email Database With Pop-Ups
LESSON 6: Email Marketing

LESSON 7: Offers & Coupon Codes
LESSON 8: Customer Reviews Social Proof
LESSON 9: 3PL – Third Party Logistics (Warehouse To Customer)
LESSON 10: Freight Forwarding – Moving Product From Manufacturer To Your 3PL
LESSON 11: When To Create Your Next SKU
LESSON 12: A Story About Getting Started

YOU’LL ALSO RECEIVE INSTANT ACCESS TO THESE 7 AWESOME BONUSES
BONUS 1
PRIVATE MASTERMIND

First you’ll be granted instant access inside our now somewhat famous private Start & Scale mastermind group. This is one of the most highly engaged communities we’ve ever been apart of. It’s filled with more than 5,000 other ecommerce business owners all committed to helping each other stay motivated, accountable, and plugged into what’s working right now.
US $1,000
BONUS 2
WHOLESALE REACHOUT SCRIPT TEMPLATES

The second bonus is access to all of Gretta’s insanely valuable Wholesale Reach Out Scripts. If you’re still deciding on your store or product idea and need answers about prototyping, manufacturing costs, shipping, or anything in between… trying to go back and forth on your own can be one of the most painful parts of this whole process.
BONUS 3
THE INFLUENCER OUTREACH TOOLKIT

The third bonus is Gretta’s very own Influencer Outreach Toolkit. Whether you’re just starting out or already have a store up and running, partnering with influencers is the quickest way she’s discovered in generating massive traffic, sales, and new social media followers.
US $97
BONUS 4
LAUNCH & ABANDON CART EMAILS – COPY & PASTE TEMPLATES

The next incredible bonus contains Gretta’s proven Email Launch Campaigns and turn-key Abandoned Cart Campaigns!

These launch emails are guaranteed to make you a sale on Day 1 if you’ve followed the course and built a waiting list of prospects! It’s exactly how she was able to do $1M in a day with 5th watches!
US $197
BONUS 5
GRETTA’S BLACK BOOK OF ECOMMERCE CONNECTIONS

The fifth bonus of this insane offer is access to Gretta’s “Black Book” of Ecommerce Connections.

After starting 4 multimillion-dollar brands in only 5 years and having more than 5,000 students inside Start & Scale, she’s assembled a ridiculously large rolodex of all kinds of connections. Who to use for international shipping and fulfillment, label design, product samples, legal advice, the list goes on.
US $297
BONUS 6
SECRET ECOMMERCE MASTERY SERIES

The sixth bonus is our secret ecommerce mastery series!

This is a series of behind-the-scenes interviews with some of the most cutting edge ecommerce brands we know of here at Foundr. Brand names you’ll surely recognize. Plus there’s even a special Q&A with Gretta where she answers some more advanced questions! You’ll hear insights on this not shared anywhere else.
US $97
BONUS 7
2-FOR-1: FREE LICENSE FOR YOUR BUSINESS PARTNER OR TEAM MEMBER

And for your final bonus, we’d like to invite your business partner or team member to join you for free (in the training and in the Facebook group too). We know how important it is to have business partners on the same page and want you to have everything you need to create a profitable online store. You two can split the investment but each still have access to everything!