Description
Stone River Elearning – E-Commerce Marketing Strategy For Beginners
Do you have a product that is not selling? Your web site is not getting traffic? Are you a freelancer trying to create an online presence and sell products online? and want to create a successful eCommerce marketing strategy to boost sales?
In this course you will learn:
- Digital Marketing effectiveness and strategy
- How bigger brands use an effective strategy to sell their products online
- Learn how to effectively use email marketing to boost your product sales
- Use email marketing strategy to reach customers and build solid relationships
- Bring free and paid traffic to your web site and learn how to convert them into paying customers
- Understand up-sell and cross-sell
- Customer retention is key. Learn how to retain customers by giving them superior customer service and experience
- Work with sales copy, and influencer marketing using YouTube, Facebook, LinkedIn, Twitter
- Create a WordPress site and use to place your own products
- Learn how effectively conduct market research, niche marketing, Facebook and Google ads, and much more…
Requirements
- Basic knowledge of WordPress is desirable
- Understanding of social media platforms and how they work
Who this course is for:
- Beginners who want to create an online eCommerce presence and sell products online
- Existing online store owners and entrepreneurs who want to increase product conversions
- Anyone who wants to learn how to sell products online
Course Curriculum
Introduction
- Introduction (2:53)
- Course Structure & Meet Instructor (0:56)
- Understanding eCommerce (2:29)
eCommerce Marketing Strategies Deep Dive
- Email Marketing Strategy To Boost Sales (4:18)
- Key Takeaways from Bigger eCommerce Brands (2:44)
- Selecting an eCommerce Platform for Website (3:49)
- Understand your Customer (3:46)
- Unique Selling Proposition USP (2:34)
- Market Research (4:06)
- Generating Free Traffic as eCommerce Marketing Strategy (4:10)
- Creating Brand Awareness (4:19)
- SEO eCommerce Marketing Strategy (3:55)
- Paid Traffic Importance (5:38)
- Paid Traffic Sources To Choose From (5:38)
- PPC Effective Options (4:20)
- Influencer Marketing (3:04)
- Affiliate Marketing Strategy (6:41)
- Testing & Tracking Results (5:01)
- Web Site Conversions (2:15)
- Sales Copy (1:55)
Test your Knowledge Take a short Quiz
- Test your Knowledge: Take a short Quiz
WordPress Fundamentals: Creating Your eCommerce Website
- Downloading XAMPP For Your Own Web Server (6:40)
- Installing XAMPP (8:38)
- Configuring XAMPP (12:56)
HTML & CSS Primer
- Introduction to HTML & CSS (8:51)
- Creating Database & Downloading WordPress (3:32)
- Installing WordPress (5:32)
- WordPress Dashboard (12:28)
- Installing & Customizing Theme (9:52)
Deep Dive WordPress Development
- Working With CSS (10:58)
- Understanding HTML (8:47)
- Creating New Menu (9:16)
- Advanced CSS (8:49)
- Removing Home Page Title (5:05)
- Working With Widgets and Menus (9:35)
- Creating Web Page (15:54)
- Inserting Images Sidebar (14:51)
- Inserting Background Image Using CSS (8:23)
- Understanding WordPress Plugins (11:18)
- Reducing Sidebar Widget Size (3:02)
- Changing Footer Item (6:02)
- Creating CSS Class Menu Item (11:32)
- Responsive Website CSS (11:49)
Bonus Lectures: HTML & CSS Coding
- Understanding Inspect Element (10:19)
- Creating HTML Web Page (7:03)
- List Concepts (4:32)
- Parent Child Relationship (4:18)
- Heading Tag (5:09)
- Block Quotes (2:02)
- Anchor Tags (8:31)
- Div Tags (5:12)
- Id & Classes (4:14)
Practice Labs
- Practice Task#1
- Practice Task#2
- Practice Task#3
Conclusion and Resources
- Conclusion
Sale Page: https://stoneriverelearning.com/p/e-commerce-marketing-strategy-for-beginners
Archive: https://archive.ph/wip/CDFIm
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