Description
Stone River Elearning – Personal Branding
The keys to brand success are self-definition, transparency, authenticity and accountability.
Personal branding is the practice of marketing people and their careers as brands. It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization.
Personal branding defines success as a form of self-packaging
The goal of this course is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals.
This course is designed to take you through:
- Defining Yourself
- Controlling and Developing Your Image
- Personal and Professional Influences
- Sharpening Your Brand
- Appearance is key
- Social Media
- Brand Management during a Crisis
- Branding Personality Traits
Want to utilize this knowledge through Social Media to define and influence how others see you? REGISTER NOW
Course Curriculum
- Personal Branding Introduction (0:36)
- Getting Started (1:13)
- Defining Yourself (I) (4:15)
- Defining Yourself (I) Case Study (0:29)
- Module Two: Review Questions
- Defining Yourself (II) (3:52)
- Defining Yourself (II) Case Study (0:31)
- Module Three: Review Questions
- Controlling and Developing Your Image (3:28)
- Controlling and Developing Your Image Case Study (0:39)
- Module Four: Review Questions
- Personal and Professional Influences (3:41)
- Personal and Professional Influences Case Study (0:38)
- Module Five: Review Questions
- Sharpening Your Brand (3:47)
- Sharpening Your Brand Case Study (0:31)
- Module Six: Review Questions
- Appearance Matters (3:32)
- Appearance Matters Case Study (0:28)
- Module Seven: Review Questions
- Social Media (I) (4:03)
- Social Media (I) Case Study (0:39)
- Module Eight: Review Questions
- Social Media (II) (3:25)
- Social Media (II) Case Study (0:35)
- Module Nine: Review Questions
- Brand Management During a Crisis (3:30)
- Brand Management During a Crisis Case Study (0:26)
- Module Ten: Review Questions
- Branding Personal Traits (2:52)
- Branding Personal Traits Case Study (0:27)
- Module Eleven: Review Questions
- Closing (0:22)
Sale Page: https://stoneriverelearning.com/p/personal-branding
Archive: https://archive.ph/9C2HQ
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