Branding & Marketing
Learn how to position yourself and provide value to your audience, and prospects through in-person events and podcasts.
Course Curriculum
Module 2: Clarity
- Lesson 1: Understanding Zones of Function (4:02)
- Lesson 2: Determining Your Zone of Genius (4:24)
- Lesson 3: Defining Your Target Audience (1:32)
Lesson 4: Determining Your Target Audience (2:50) Lesson 5: Audience Research (3:04)
- Lesson 6: Social Listening (1:28)
Lesson 7: Social Listening | Blogs & Articles (3:05)
- Lesson 8: Social Listening | Reddit (2:13)
Lesson 9: Social Listening | LinkedIn, Twitter, Facebook & Instagram (6:27) Lesson 10: Social Listening | Amazon (0:38) Lesson 11: Surveying Your Audience (1:40) Lesson 12: Creating Surveys (6:17)
- Lesson 13: Distributing Surveys (2:41)
- Lesson 14: Interviews (3:12)
- Lesson 15: In-Person Events (1:29)
- Lesson 16: Building and Leveraging the Empathy Map (2:47)
Lesson 17: Determining the Problems You’ll Solve (5:26) Lesson 18: Creating and Packaging Your Services (5:26) Lesson 19: Business Models, Pricing and Revenue Goals (11:11)
Module 3: Branding & Marketing
- Lesson 1: Introduction to Branding & Marketing (1:55)
Lesson 2: Your Personal Brand (1:52)
- Lesson 3: Your Title, Positioning Statement and Bio (4:41)
- Lesson 4: Launching Your Website (2:32)
Lesson 5: Website Sections (6:42) Lesson 6: Content Marketing (4:14) Lesson 7: Social Media Overview (4:08) Lesson 8: Social Media Strategy (9:18) Lesson 9: Content Calendar (5:16)
- Lesson 10: Signature Speaking Topics (3:50)
Module 4: Prospecting
- Lesson 1: Intro to Prospecting (1:53)
- Lesson 2: Intro to Active Prospecting & Activating Your Network (4:58)
- Lesson 3: Social Media Outreach (4:45)
Lesson 4: Email Outreach (7:38) Lesson 5: In-Person events (2:42) Lesson 6: Passive Prospecting & Compiling Insights (5:45) Lesson 7: Delivering Your Signature Speaking Topics (8:21)
Module 5: Pitching & Proposals
- Lesson 1: Pitching (11:39)
Lesson 2: Proposals (10:07) Lesson 3: Following Up (2:40)
Module 6: Onboarding and Client Management
- Lesson 1: Onboarding (8:46)
Lesson 2: Client Management (3:59) Lesson 3: Feedback, Referrals and Testimonials (3:26)
Module 7: Additional Revenue Streams
- Lesson 1: Scaling success (0:37)
Lesson 2: Group Coaching (1:32)
- Lesson 3: Online Consulting (8:10)
Lesson 4: Online Courses (3:27) Lesson 5: Paid Speaking Opportunities (2:57) Lesson 6: Affiliate Marketing (2:23) Lesson 7: Referrals (1:30)
Module 8: Fulfillment
- Lesson 1: Mindset & Maintenance (5:01)
Office Hours – Get Your Questions Answered Live
- Office Hour Sign Up & Archive
Meet your instructor
Terry Rice believes all business, no matter
how large or small, should have access to the critical resources and guidance needed to grow. After working in corporate roles for many years at companies such as Adobe and Facebook, he now focuses on helping entrepreneurs monetize their knowledge without sacrificing their health, family, or personal interests. Terry also teaches business development courses at New York University and General Assembly and is a contributor at Entrepreneur.
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